Perennial bachelor Park Dal Jae has gone on more marriage blind dates than he can count, but he still can't find a wife. It's a tough market since he's not young, good-looking, or rich, but he's got his heart in the right place. On his 100th date, he finally meets the perfect girl, 29-year-old announcer Han Soo Jung.
The death of her first love, Chan Hyuk, has put Soo Jung's life at a standstill. Her aunt badgers her into going on a blind date with Dal Jae, and Soo Jung is amazed that he says exactly the same words Chan Hyuk had said when he proposed to her.
She gets angry when she later learns that he'd been coached by his younger brother. Soo Jung tries to keep treating him coldly, but Dal Jae's pure-hearted naivete makes her smile. As Soo Jung gradually opens up to him, Dal Jae becomes hopeful that she'll someday return his feelings. But then Woo Suk, who looks exactly like Chan Hyuk, suddenly appears in Soo Jung's life.
